UPLAND RANCH

The wild wild west coming to your daily daycare and camp!
BRAND IDENTITY
ART DIRECTION
PUBLICATION

IDENTITY

Upland Ranch is an outdoor child care facility. It teaches the kiddos how to care for animals and more. The brand voice was designed to be wacky and kid friendly, with a touch of the wild west.

Bree Serif Regular

Avenir Book

Sheriff Star

RGB 249.189.74
CMYK 0.24.70.2
HEX #F9BD4A

Rooster Red

RGB 239, 62, 58
CMYK 0.74.75.6
HEX #EF3E3A

COLOR CODE

Shirt for staff and children are color coded. Yellow is for the staff. Yellow enhances happiness and joy in people, especially children. The children wear red. Red makes it easier to spot child from afar and ensures the kid's safety. T-shirt for kids is optional to wear with the exception of field trip days.