MOUNGEAR

A climbing gear company that specializes in manufacturing safe and strong products for every day climbers.

IDENTITY

The Moungear brandmark is both a letter form of the company name and an abstract mark of two carabiners linked, strongly suggesting the products' great strength and durability.

Graphis New Talent Award Winner

Bold

RGB 234.148.35
CMYK 0.38.85.8
HEX #EA9124

Might

RGB 234.148.35
CMYK 0.7.15.54
HEX #766E64

Bebas Neue

Avenir Lt Std Medium

Avenir Book

Rock Climbing

Products best used for rock climbing

Ice Mountain

Products best used for ice mountain climbing

Climbing

Products best used for climbing

PROCESS BOOK

Moungear is all about keeping the consumer safe. The ad campaign is letting the audience know that with Moungear, you can let it all hang out and you will be perfectly fine!

bronze american advertising award san antonio Award Winner

SHOPPING EXPERIENCE

Catalogs are an important part of the shopping process. Improving the costumer's shopper experience was the main goal in designing the catalog. Icons and dividers were designed to indicate the equipment's purpose and separate them for relevance.

THE CARABINER

The carabiner is the main symbol for Moungear. It's important for the company to make the package for carabiners just as unique as the brandmark.

EMPLOYEE

The face of the company is the employees. It's crucial for the uniforms to be consistent to the brand but show some style as well.