ACLU

A rebrand for the famous civil liberties non-profit giant, the American Civil Liberties Union

BRAND IDENTITY
ART DIRECTION
PUBLICATION

IDENTITY

ACLU has become so ingrained in American society that it is hard to imagine an America without it. For this reason, it felt appropriate to use the torch of lady liberty for ACLU's new brandmark. Not just a symbol, the A forms the A of ACLU.

DEFEND

RGB 231.45.30
CMYK 0.80.87.9
HEX ##E72D1E

JUSTICE

RGB 69.75.76
CMYK 9.1.0.70
HEX #454B4C

Agenda Semibold

Helvetica Inserat Lt Std

Avenir Roman

PROCESS BOOK

Separating children from their parents either at the border or from their homes, is nothing but cruel and a crime against humanity. In English and Spanish, these posters reveal the corruption of ICE.

GRAPHIS NEW TALENT AWARD WINNER